Website Tracking Solutions
Google Analytics Setup
Real World Ongoing Campaign Optimisation
Google Analytics is crucial to any website and can provide deep insights into how visitors interact with your website and its overall performance.
Analytics provides real-world data on where your visitors came from, how long they spent on your website, the content and pages they viewed, and when they decided to leave. Google Analytics will also report on what channel they came from, be that Facebook, organic traffic, paid traffic or other. These all provide great insights into how customers interact with you and highlight areas that underperform and might need attention.
New Era Marketers provides a range of Google Analytics setup solutions for businesses of all sizes. Our analytical experts set up and install the entire google analytics platform throughout your entire online presence.
We will also provide you with in-depth training on analytics and understanding the metrics supplied so you can make accurate and informed decisions about your digital presence.
Custom Event Tracking
While Google Analytics is essential in providing metrics and data about your website, it can also be supercharged to track and report on specific events.
The power of Google Analytics and its ability to engage with your website and social media profiles allows expert analytics technicians like New Eras Markets to set up goals and event tracking.
Event tracking is critical to measure advertising, promotions and following customers’ journeys through your website. Tracking can be set up for several events, such as an enquiry, web form submission, sale, or following a link to a specific page or external URL.
Our custom event tracking is built around your specific business and its objectives, where we can measure, track and report on events that are important for your business growth.
Google Ads, Meta & TikTok Event Tracking
Event Tracking for Google Ads, Meta (Facebook), and TikTok setups allow you to send valuable data such as sales, order values, clicks on your phone number and much more back to the advertising platform. This collection of data allows you to see the valuable actions your ads are driving & the specific keyword or ad that triggered that action so you can ensure you focus on what’s working and not wasting your budget on what’s not.
New Era Marketers will recommend what actions, such as purchases, emails, form fills, and more, should be tracked to ensure your campaigns have the correct data to make informed decisions about your marketing strategy.
